Light up the city with your smile!
O2 celebrated is 10th anniversary of its establishment in Le Mans. For this purpose, O2 wished to thank the Manceaux for their warm-hearted welcome!
They have decided to organize a 'smile harvest' everywhere in the city. Manceaux could make a photo and receive their photo printed.
A 'Smile detector' was installed in several photobooths and photocabins. The 'smile detector' is a software capable of objectively measuring smiles and giving them a percentage rating.
All these pictures were then collected and – after the photo editing – were printed on a large poster exhibited at the 'Le Mans' train station. A video team made a video clip for the inauguration day in order to socialize this content as quickly as possible.
- Client : O2
- Agency : /
- Date : Nov 2014
- City : Le Mans
- Type : Public events
- 3 x TheUnexpectedBox with direct print
- 1 x TheModularBooth with direct print
- Smile detection software
- Print & place a tarpaulin on building
- Video clip for social media
