10 Ans d'O2 au Mans

Light up the city with your smile!

O2 celebrated is 10th anniversary of its establishment in Le Mans. For this purpose, O2 wished to thank the Manceaux for their warm-hearted welcome!
They have decided to organize a 'smile harvest' everywhere in the city. Manceaux could make a photo and receive their photo printed.
A 'Smile detector' was installed in several photobooths and photocabins. The 'smile detector' is a software capable of objectively measuring smiles and giving them a percentage rating. 
All these pictures were then collected and – after the photo editing – were printed on a large poster exhibited at the 'Le Mans' train station. A video team made a video clip for the inauguration day in order to socialize this content as quickly as possible.

  • 3 x TheUnexpectedBox with direct print
  • 1 x TheModularBooth with direct print
  • Smile detection software 
  • Print & place a tarpaulin  on building
  • Video clip for social media